Bernt Spiegel

Spiegel s metaphor considers the rider and the motorcycle as a single unit the rider being the upper half.

Bernt spiegel.

Spiegel institut mannheim regularly conducts car clinics in germany china italy france and the united states. April 1926 in heidelberg ist ein deutscher psychologe und marktforscher sowie spezialist für motorradfahren. A behavioral psychologist design consultant university professor and founder of the spiegel institut in stuttgart bernt spiegel has spent more than 50 years working on man machine interface issues. Author bernt spiegel explains that a driver can use the motorcycle like an artificial limb with training and experience.

Bernt spiegel 20. Er gilt als begründer der marktpsychologie. Spiegel s metaphor considers the rider and the motorcycle as a single unit the rider being the upper half. Due to the popularity of bernt spiegel s the upper half of the motorcycle in its original german leading to multiple editions and printings the book has been translated into english to bring its provocative message to a wider audience.

Essentially he says that throughout our two legged existence we have developed an internal program that allows us to lean a motorcycle but only up to a certain point. The bike becomes a part of the rider and vice versa. Das übungsbuch zu die obere hälfte des motorrads. Human limitations there are various reasons for why we resist leaning but the primary reason comes from bernt spiegel s book the upper half of the motorcycle.